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Clients set out their targets and Media Sphaera creates the tools, strategies and plans to achieve them, thanks to a selected team of talented and highly skilled professionals.The service begins with, first of all, strategic consulting and expands to include technical operating support for media research, planning and buying, offering solutions tailored to ’clients’ individual needs, identified after a careful, in-depth analysis of their products, business peculiarities, objectives, positioning and products.
Clients often ask how Media Sphaera understands, guesses, and often anticipates their problems and requests.
The answer is Vito Papa, the founder, thinking head and beating heart of the Agency.
His experience comes from thirty years spent on the other side of the wall, in charge of marketing for some of the major firms in the Made-in-Italy industry.
First Comes Strategy. Media Sphaera analyses the Client, its competitors, product positioning, the market and its segmentation, in order to develop Marketing strategies, which are essential for a careful and effective planning of communication activities.Supporting the company management, the strategic consulting offered by the Media Sphaera team is based on Vito Papa’s deep knowledge of the market, which represents a fundamental factor of a success in facing a dynamic and competitive business scenario.
Media Sphaera studies the various communication media available, verifying how they are used and experienced by the different targets, in order to propose to its clients only those media deemed appropriate to achieve the company’s goals.Being aware that today, more than ever before, the container of the message is as important as its content for the purpose of communication, Media Sphaera offers very high-profile media services specifically created and tailored for each campaign.
An economic crisis, as is often the case, brings challenges and opportunities at the same time. Having to face complex problems, such as communication budget cuts due to declining market shares, then a simple idea that harks back to primitive activities becomes an opportunity of inestimable value.Bartering, that is exchanging advertising services for products, has become an increasingly common practice, because it’s effective and convenient: in this way companies are given the possibility to pay for the purchase of advertising spaces with their own goods.